Hottest New Cruise Market … Brazil?
Saturday, May 23rd, 2009What’s one of the hottest new cruise markets on earth? Brazil. In 2001, Brazil had about 70,000 cruisers, but in 2008, they logged 500,000–a spectacular growth rate that has caused the cruise industry to sit up and take notice.
“Today, Brazil is one of the largest cruise markets in the world, with more than 15 dedicated ships from leading global cruise brands based in the region for the peak winter months,” stated Michael Bayley of Royal Caribbean. RC is particularly tuned into the Brazilian growth in that Ricardo Amaral, the managing director for RC in Brazil, has just been named president of Abremar. Abremar is the Brazilian associatio of cruise lines.
So what does that mean for the average global cruise passenger? Brazil is working on developing more cruise ports so it may show up more as a destination. In addition, Brazilian cruise lines are going to take on increasing prominence. Abremar currently represents 15 companies, including Costa Cruises, RC, and a variety of travel agencies.
RC has Brazilian ports on the docket for this season (2009-2010) for Vision of the Seas and Splendour of the Seas.